Tally Ozegbe — seeing through the noise
UX Researcher & Designer "She sees what others miss."
UX Researcher & Designer

"Stop storing your connections
like shoes you bought and never wore.™"
— Tally Ozegbe

Growth stalls when connection breaks down.

Tally Ozegbe
15+ Years at the intersection of
connection & growth
Tally Ozegbe Work
Selected Case Studies

Case Studies

Three frameworks born from the same conviction — disconnection is the root barrier to growth.

Network Activation

The Connection Deck™

A UX-informed toolkit designed to transform passive networks into activated, revenue-generating relationships.

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UX Research & Design

Molehill Studio

An end-to-end UX research and design engagement examining how small creative studios navigate client discovery, onboarding, and retention.

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Service Design · Strategy

ACE Exponential™ Framework

A corporate experience framework fusing UX methodology with organizational strategy. Home of the BlindSpot Checklist™ — driving $250K+ in client outcomes.

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Tally Ozegbe About
Story & Background
Growth stalls when connection breaks down. That's where my work lives.

Between product and user. Between teams and mission. Between vision and execution.

Tally Ozegbe

Sometimes, I wish I was a kid. Introducing myself would have been easy, simple, and Short.

But I'm an adult, with scars, wins, and experience to go with it.

And here's what those years have taught me: That Growth stalls when connection breaks down. between product and user, between teams and mission, and between vision and execution.

Who I Am

I'm a UX Researcher and Designer with extensive background in business development and the creative and cultural industries.

For over 15 years, I've worked at the intersection of connection and growth, identifying where alignment is missing and designing systems that restore clarity.

I see patterns quickly, I recognize friction others overlook, and I ask the questions that surface what's really blocking momentum.

Business challenges energize me because they signal an opportunity to untangle complexity, restore alignment, and move something forward.

I believe every user is a connection waiting to be activated. and when connection is intentional, growth becomes sustainable.

From Ecosystems to UX Design

Across previous work experiences in business development and the creative economy, I consistently found myself resolving connection breakdowns, aligning stakeholders, clarifying strategy, and strengthening relationships between people, systems, and goals.

That approach consistently earned executive buy-in. Especially for ideas and systems that required alignment across multiple stakeholders.

And that work later evolved within platforms such as ColourSpree™ and the Baraxana Arts Biennale, where creative networks were activated and opportunity expanded within the broader ecosystem.

Several of those initiatives received institutional support from organizations including the British Council, GIZ, Goethe-Institut, the National Gallery of Art, and the Nigerian Tourism Development Corporation, reinforcing efforts designed to bridge culture, business, and access.

UX Design eventually gave formal structure and methodology to what had already become a consistent pattern in my work:

  • Identifying connection gaps
  • Mapping behavioral and relational friction
  • Translating insight into structured solutions
  • Designing systems aligned with measurable outcomes

Today, I specialize in:

  • Qualitative research and behavioral insight
  • Translating complex user needs into structured design direction
  • Aligning product decisions with business goals
  • Building clarity across teams and stakeholders

And so I say,
"Stop storing your connections like shoes you bought and never wore.™"
Because every user is a connection waiting to be activated.

15+
Years at the intersection of connection & growth
200+
Creatives mentored on audience development and positioning
7
Countries served across Africa, Europe & North America
$250K+
In client outcomes influenced by the BlindSpot Checklist™
1 of 15
Adobe Digital Academy × General Assembly Fellows selected nationwide
Tally's red shoes

Yes, I Have a Red Pair.

I was once asked if I own a pair of red shoes. Yes, I do.

I'm drawn to the color red. And I love shoes. If I could, they would be stilettos.

But because of the phase I'm in right now, they're not. They're practical. Ready to run around with my kids. Ready to get the job done. They're bold — but grounded.

That balance reflects how I work. Ambition matters. But so do structure, responsibility, and follow-through.

"Stop storing your connections like shoes you bought and never wore.™"

Beyond the Work

I'm naturally a catalyst — someone who initiates, activates, and moves ideas forward.

I'm analytical and pattern-driven, but deeply relational listening carefully, and offering actionable insight. I believe every problem has a solution.

These are not claims I just make. They are traits I've consistently demonstrated.

When I'm not in research mode, you'll find me dancing, in thoughtful conversation, or immersed in epic stories where power, systems, and character intersect.

Because strengthening relationships — in business and in life — is not just my profession.
It's how I move through the world.

Tally Ozegbe Résumé
Professional History

Résumé

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Tally Ozegbe
Tally Ozegbe
UX Researcher & Designer
LocationCovington, WA
Websitetallyozegbe.com
LinkedInin/tallyozegbe
Core Skills
UX ResearchUX Design Service DesignJourney Mapping Affinity MappingBehavioral Research Usability TestingStakeholder Interviewing Qualitative AnalysisCX Strategy AI-Assisted UX ResearchPrompt Engineering
Tools
FigmaAdobe XD MiroDovetail SimilarwebMS Clarity CanvaGoogle Suite TrelloSlack ChatGPTClaude GeminiGitHub Copilot MidjourneyFigma AI (Make & Jambot)
Professional Summary

UX researcher and designer with over 15 years of experience in business development, brand strategy, and cultural intelligence. Skilled in integrating AI tools into the UX workflow to accelerate research synthesis, ideation, and prototyping. Founder of multiple initiatives empowering creatives and businesses to grow through user-centered design, immersive research, and network activation strategies.

Experience
UX Research & Design Fellow
Nov 2025 – Feb 2026
Adobe Digital Academy × General Assembly
  • Selected as one of 15 fellows nationwide for a fully funded fellowship valued at $18,000+, totaling 480+ hours of hands-on research and design training.
  • Delivered four end-to-end UX research and design projects in agile two-week sprints.
  • Led full qualitative research lifecycle — defining objectives, conducting interviews, synthesizing through affinity mapping, and translating insights into "How Might We" opportunity statements.
  • Leveraged AI tools (ChatGPT, Claude) to accelerate research synthesis, refine affinity mapping clusters, and streamline competitive analysis across multiple product domains.
  • Synthesized research into personas, journey maps, and task flows that informed wireframes and high-fidelity prototypes in Figma, using Figma AI and GitHub Copilot to accelerate prototyping and site builds.
Personal Practice & Strategic Initiatives
Jan 2020 – Present
Independent
  • Developed the Audacious Catalog™: a UX research framework applied to legacy catalog systems to enhance customer engagement.
  • Designed and deployed the BlindSpot Checklist™ — a strategic diagnostic framework. Applied to diagnose structural revenue dependency, resulting in a $250,000 contract secured within 90 days.
  • Conducted UX audits using Similarweb and Microsoft Clarity to uncover website drop-off points and optimize user journeys.
Founder & Strategic Lead
Jan 2019 – Present
ColourSpree™ & Baraxana Arts Biennale
  • Founded ColourSpree™, a business development initiative supporting Africa's creatives focused on positioning, visibility, and sustainable growth.
  • Conducted qualitative grassroots research over 5 years; translated insights into brand strategy frameworks and mentored 200+ creatives on audience development.
  • Collaborated with British Council, GIZ, Goethe-Institut, National Gallery of Art, and Nigerian Tourism Development Corporation across 7 countries.

Education

UX Research & Design FellowshipGeneral Assembly × Adobe Digital Academy
Google UX Design CertificateCoursera
B.A. Industrial DesignAhmadu Bello University, Nigeria
Tally Ozegbe Contact
Get In Touch

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something real,
intentionally.

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